Marketing Systems Audit and Execution
INTEGRITY, VISIBILITY, & ACCOUNTABILITY
Move beyond vanity metrics to absolute data integrity. We install the tracking, reporting, and audit frameworks required to turn your marketing data into your most valuable business asset.
The Power & Intelligence of Data Control
Reporting data is only useful if it leads to better decisions. This final phase of our engagement is where we create & install the reporting dashboards and communication loops that allow you to see the real-time impact of your marketing on your P&L. We don’t just hand over a spreadsheet; we provide the executive-level analysis that helps you understand the ‘why’ behind the numbers, ensuring your marketing strategy remains agile and your growth remains predictable
- Full-Funnel Attribution & Tracking: We hard-wire your systems to capture the true path to purchase, ensuring that every lead and conversion is accurately attributed to the correct source and campaign.
- Cross-Platform Data Integration: We break down silos by automating the sharing of data between your CRM, marketing platforms, and financial reporting tools, creating a single source of truth for your entire organization.
- Continuous Performance Auditing: We establish a recurring audit cycle that monitors vendor efficiency, budget waste, and technical performance, ensuring your marketing engine stays optimized as you scale.
WHAT WE OFFER
Our Key Pillars of Systems & Audit Execution
Full-Funnel Attribution & Tracking
We hard-wire your systems to capture the true path to purchase, ensuring that every lead and conversion is accurately attributed to the correct source and campaign.
1
Cross-Platform Data Integration
We break down silos by automating the sharing of data between your CRM, marketing platforms, and financial reporting tools, creating a single source of truth for your entire organization.
2
Continuous Performance Auditing
We establish a recurring audit cycle that monitors vendor efficiency, budget waste, and technical performance, ensuring your marketing engine stays optimized as you scale.
3
BASIC
$119
per month
Brand & Identity
Powerful Customization
Individual Solutions
Information Technology
Unlimited Domains
STANDARD
$129
per month
Brand & Identity
Powerful Customization
Individual Solutions
Information Technology
Unlimited Domains
EXPERT
$139
per month
Brand & Identity
Powerful Customization
Individual Solutions
Information Technology
Unlimited Domains
FREQUENTLY ASKED QUESTIONS
Did you know?
Most businesses lose up to 30% of their marketing efficiency due to “dark data” and broken tracking. Our Audit & Systems phase illuminates these gaps, ensuring that your budget is never being spent in the dark and that your reporting is accurate enough to stand up to board-level scrutiny.
We audit and report on the full marketing ecosystem, not just channel metrics. That includes traffic quality, conversion paths, attribution accuracy, and how each platform contributes to revenue. We analyze GA4 behavior data, funnel drop-offs, landing page performance, and engagement signals alongside ad platform data from Google, Meta, LinkedIn, and other paid channels. We review CRM and backend sales data to measure true lead quality, customer acquisition cost, and lifetime value, not just form fills or clicks.
On the operational side, we audit campaign structure, audience targeting, creative performance, budget allocation, and message-to-market alignment. We also assess tracking integrity, tagging implementation, and data flow between platforms to ensure reporting accuracy. Our reports connect marketing activity to business outcomes, highlighting what’s driving growth, where inefficiencies exist, and what adjustments will produce the greatest impact.
We ensure accuracy by tracking performance across every layer of your marketing ecosystem, not just one platform. We implement GA4, Google Tag Manager, Meta Pixel + Conversions API, Google Ads tracking, server-side tagging, and CRM integrations (like HubSpot, Salesforce, Klaviyo, and others) so data flows directly from user action to revenue. We also align platform reporting with backend sales data, attribution models, and offline conversions to close gaps caused by browser restrictions, iOS privacy updates, and ad blockers. The result is a unified measurement system where marketing performance reflects actual business outcomes, not inflated platform metrics.
You will receive executive-level dashboards focused on high-level KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Pipeline Velocity, rather than just vanity metrics.
Yes, we specialize in bridging the gap between marketing platforms and financial tools to ensure that your marketing spend is viewed as a strategic investment on your P&L.
We offer this service A-La-Carte but also integrate it into our larger offerings. While we start with a deep-dive technical installation, we maintain a recurring audit rhythm to ensure your systems don't "drift" as your business and the market evolve.