Marketing Systems Audit and Execution

INTEGRITY, VISIBILITY, & ACCOUNTABILITY

Move beyond vanity metrics to absolute data integrity. We install the tracking, reporting, and audit frameworks required to turn your marketing data into your most valuable business asset.

Best Marketing Audits and Data in Michigan

The Power & Intelligence of Data Control

Reporting data is only useful if it leads to better decisions. This final phase of our engagement is where we create &  install the reporting dashboards and communication loops that allow you to see the real-time impact of your marketing on your P&L. We don’t just hand over a spreadsheet; we provide the executive-level analysis that helps you understand the ‘why’ behind the numbers, ensuring your marketing strategy remains agile and your growth remains predictable

WHAT WE OFFER

Our Key Pillars of Systems & Audit Execution

Full-Funnel Attribution & Tracking

We hard-wire your systems to capture the true path to purchase, ensuring that every lead and conversion is accurately attributed to the correct source and campaign.

1

Cross-Platform Data Integration

We break down silos by automating the sharing of data between your CRM, marketing platforms, and financial reporting tools, creating a single source of truth for your entire organization.

2

Continuous Performance Auditing

We establish a recurring audit cycle that monitors vendor efficiency, budget waste, and technical performance, ensuring your marketing engine stays optimized as you scale.

3

BASIC

$119

per month

Brand & Identity

Powerful Customization

Individual Solutions

Information Technology

Unlimited Domains

STANDARD

$129

per month

Brand & Identity

Powerful Customization

Individual Solutions

Information Technology

Unlimited Domains

EXPERT

$139

per month

Brand & Identity

Powerful Customization

Individual Solutions

Information Technology

Unlimited Domains

FREQUENTLY ASKED QUESTIONS

Did you know?

Most businesses lose up to 30% of their marketing efficiency due to “dark data” and broken tracking. Our Audit & Systems phase illuminates these gaps, ensuring that your budget is never being spent in the dark and that your reporting is accurate enough to stand up to board-level scrutiny.

We audit and report on the full marketing ecosystem, not just channel metrics. That includes traffic quality, conversion paths, attribution accuracy, and how each platform contributes to revenue. We analyze GA4 behavior data, funnel drop-offs, landing page performance, and engagement signals alongside ad platform data from Google, Meta, LinkedIn, and other paid channels. We review CRM and backend sales data to measure true lead quality, customer acquisition cost, and lifetime value, not just form fills or clicks.

On the operational side, we audit campaign structure, audience targeting, creative performance, budget allocation, and message-to-market alignment. We also assess tracking integrity, tagging implementation, and data flow between platforms to ensure reporting accuracy. Our reports connect marketing activity to business outcomes, highlighting what’s driving growth, where inefficiencies exist, and what adjustments will produce the greatest impact.